Company Analysis Huayi Brothers Media Corporation Essay

Founded by the two brothers of Zhongjun Wang and Zhonglei Wang in 1994 in Beijing, Huayi Brothers Media Corp. is a widely known comprehensive media group in China. It grew into a large-sized media group within ten years after venturing into the media field in 1997. At present, Huayi Brothers Media corporation consists of Huayi Brothers International Film Distribution Company, Huayi Brothers Advertising Company, Huayi Brothers Film Investment Company, Huayi Brothers Cultural Brokerage Company, Huayi Brothers Music Company, and Western Film Huayi Brothers Film Distribution Company. These subsidiaries have different business lines but are closely connected in management. The combination of these companies in the media industry has made Huayi Brothers become a true entertainment conglomerate in China. (Frater, 2014) Among them, Huayi Brothers International Film Distribution Company, was founded in October 31, 2004. It is a professional distribution company in the Huayi Brothers Media Corporation. The current distribution is mainly in the direction of the film, drama and music. Business Assets 1. Film Business Since its first investment in the film of Sorry Baby, directed by Xiaogang Feng, in 1998, Huayi Brothers International Film Distribution Company has developed a complete film business operation chain, including investment, distribution and marketing. 2. TV Business This distribution company also focuses on the investment and distribution of domestic TV series. It has